Netflix Data Analysis & Engagement Insights
Unveiling Netflix Viewer Trends: What Drives Engagement?
Introduction:
Netflix continues to shape global entertainment, but what factors influence viewership and engagement? Using statistical and correlational analysis, we explore the most popular content types, regional trends, and how ratings impact audience preferences.
Key Insights from the Analysis:
• Ratings Distribution & Popularity
TV-MA is the dominant rating, suggesting high engagement in mature content.
TV-14 and TV-PG also have a significant presence, catering to younger audiences.
• Viewership & Content Trends
Movies dominate in quantity, but TV shows tend to have higher sustained engagement due to multiple seasons.
Content additions peaked around 2019-2021, indicating a shift in audience demand.
• Global Content Production
Top producers: United States, India, UK, South Korea, and Canada.
These countries align with strong subscriber bases and regional content preferences.
• Correlation Between Ratings & Engagement
A positive correlation exists between mature content (TV-MA) and high engagement.
TV-MA content additions have increased over time, reinforcing demand.
• Business Recommendations
🚀 Invest in Multi-Season TV Shows – Sustained engagement makes them valuable for Netflix.
🌍 Strengthen Regional Content Strategies – High production in key countries correlates with high demand.
🎬 Balance Mature & Family-Friendly Content – A diverse catalog attracts a broader audience.
🔗 Check out the full Power BI dashboard and analysis report here: [drive.google.com/file/d/1f00WOQnOvYQbPPGB2K..